Church is asked why he took this approach, letting the fans hear the music first, before the critics or other in the industry. He responds saying
"It's kind of flying by the seat of your pants a little bit. The way we did it, a surprise release, we didn't do a lot of things we normally do: whether it be with retail, press, distributors. We took a shot and did it adjust trusted it would go to the fans first; we'd let the other stuff fall into place."
Reporter follows up asking "Why the surprise release?"
Church responds saying
"I really went back to the fact that this was the way the record arrived to me. It was almost like a portal. It just happened. And it happened so fast. It just felt wrong to sit on it for the next six to eight months. That would have been the plan if we went by the script."
The interview goes on to talk about other songs on this new record and how they were created. Perhaps some of Church's deepest tracks including Record Year and Mistress Named Music. I encourage fans to go and check out some of this new music released this year if you haven't already and vote for your favorite below.
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